Exclusive Interview With Tony Clark
Tony Clark is the inventor of the PlaneSwing, the CEO of the PlaneSwing, and the owner of PlaneSwing.
If you’ve read my blog, you know I talk about how the Plane Swing has been a game changer for me. It’s a product I believe in and it’s something that I believe could help you too.
In an effort to further my knowledge about the product and the company behind it, and to provide my readers with truly unique insights and content, I managed to get the CEO and owner of PlaneSwing to agree to answer a few questions, Q&A- style. Here’s how it went. Enjoy!
Golfer Geeks: How long has PlaneSwing been in business?
Tony Clark: We launched in 2010 simultaneously in the UK and USA
Golfer Geeks: Who owns PlaneSwing? What is the background of the owner? Where is it based?
Tony Clark: I’m the owner and CEO. We’re a niche global business, a family business, based in Florida, USA with offices in the UK and Australia. I turned Pro in 1976. I played a little and though I really enjoyed and excelled in the coaching side of the business I soon realized that I wasn’t going to win The Open Championship so looked at other options. I went into retail management and then the drinks industry and the UK National Lottery occupying senior positions with some of the world’s biggest companies.
Golfer Geeks: What made you decide to start the PlaneSwing company? Why not the usual style of swing plane trainer like seemingly hundreds of others sell?
Tony Clark: I had invested and been the CEO in a similar product some years previously. With a small team, we successfully expanded but there were shortcomings and these were exposed at shows and by PGA Pros and amateurs. These centred around the excessively heavy roller, the confusing mat and the extension at the top of the hoop. When that profitable business collapsed due to shenanigans I set about addressing those shortcomings and developing my own swing plane trainer, PlaneSWING and in doing so created a product that delivered better results because it more closely replicates how the golf swing should be and feel.
Golfer Geeks: How is the PlaneSwing different from other swing plane products on the market? What makes you better/more preferable?
Tony Clark: It’s the FIVE key components that set PlaneSWING apart.
a) The multi-adjustable hoop means PlaneSWING is suitable for all golfers 4ft 5in to 6ft 9in.
b) The PowerSLIDERS do not roll. Because of this, through a natural resistance, they engage & strengthen the core and larger muscles, prevent excessive forearm rotation, create LAG in the downswing, deliver a dynamic position at impact and a powerful release.
c) The PlaneCHECKER which fits into the butt of the PowerSLIDER is a reference point throughout the swing and ensures that the golfer can maintain his/her spine angle.
d) The Stance Alignment Mat has straight lines for a consistently square set up. No confusion
e) PlaneSWING has numbers, 1 to 12, which are placed in a clock formation, helping the student build their swing through drills
Add to this the best after-sales service of any golf training aid available and testimonials and reviews that are the envy of the industry.
Golfer Geeks: How many products do you sell? I noticed the Power Stance and Xtensor hand exerciser, as well as a cover for the PlaneSwing.
Tony Clark: We sell PlaneSWING accessories and other kinesthetic products including T-Stroke and PutterWheel. We only create, stock or recommend products that work. Every month we reject products that are presented to us to invest in and or re-sell. We will not offer anything that compromises our philosophy of delivering game-changing products.
Golfer Geeks: How are your prices in comparison to other similar products?
Tony Clark: There are other cheaper products that make similar claims but our unique selling proposition is our performance. PlaneSWING delivers on its promise. PlaneSWING is an investment in your golfing life. We are priced very competitively versus other swing hoops but it’s the amazing results and service our customers receive that sets us apart.
Golfer Geeks: Where is the PlaneSwing manufactured?
Tony Clark: Asia
Golfer Geeks: Who came up with the name Plane Swing, and why? (Seems obvious, I know)
Tony Clark: I did. Swing plane was too generic. PlaneSWING® just sounded great and I’m grateful that it wasn’t already taken. We also have the straplines “It’s Golf. Plane & Simple™” and “No Plane, No Gain” each describing perfect what PlaneSWING is and does
Golfer Geeks: What are you most proud of?
Tony Clark: My family. After creating a brand from zero and then losing my life savings due to rogue partners it was my family that said, “do it again”! With a vision of creating a better product I put everything into PlaneSWING development and production and here we are today with PlaneSWING used by golfers in almost 70 countries including leading instructors and Major winners Shaun Micheel, Darren Clarke, and Dustin Johnson.
Golfer Geeks: What’s the best part of owning PlaneSwing?
Tony Clark: It sounds corny, but it’s our customers. The positive game-changing and in some cases life-changing effect we have on people gives me and the Team a level of satisfaction. The fact that we can prove that we are improving the standard of golf worldwide, albeit one golfer at a time is about as exciting as it gets; plus I am blessed to be in a position where I am able, through PlaneSWING, to participate in the rehabilitation of injured veterans through working with small veterans’ charities like “Fairways for Warriors” with Kenny Nairn, “Salute Military Golf Association” with Jim Estes and the amazing Brian and Nancy Coleman at “Golf Supports Our Troops”.
Golfer Geeks: Any fun and/or meaningful anecdotes you’d like to share? Maybe the “best thing a customer ever said/shared…” etc.
Tony Clark: You can view our unrivalled testimonials from people that are now single digit golfers thanks to PlaneSWING and hear from PGA instructors that share their successes with students because of PlaneSWING’s ability to help them communicate more rapidly and effectively; but one story that sticks in my mind is the call I received from an 81-year-old in Australia enquiring about investing in a PlaneSWING. This gentleman believed, quite rightly, that he could improve and felt that PlaneSWING was the answer. We spent about an hour talking about his game and how and why PlaneSWING works and when he’d decided he wanted to purchase I helpfully suggested that at 81 he may wish for us to swap out the standard PowerSLIDER for the ,lighter PowerSLIDER. The octogenarian gentleman’s response was “Listen mate; I’ve been wrestling hogs for almost 60 years, send me the heavy one!”
I find his story and the story of the PlaneSwing company fascinating. Check out my PlaneSwing page for my full review and you can also check out my blog post where I describe my first phone call with Tony earlier this week @ I Had A Nice Little Phone Conversation With Tony Clark of PlaneSwing