At Yonex, their philosophy is to contribute to the world with providing high-quality products and innovative technologies. Their policy is to chase the dream and to challenge the world through sports. They are devoted to offering the world of sports as well as the development of culture and society the best services and products.
They believe that the next generation will be created based on theory, innovative ideas and with patience and time. The organization is stimulated with cooperation and trust as well as being able to recognize personal responsibility. Innovation, as well as inner growth, are strived for through tireless and relentless research.
They believe that all work should be performed with zest and passion, if you are enthusiastic as a person about yourself and those around you, that is transmitted in the workplace as well as in the services and products provided.
The Yonex logo is blue and green, the purpose for the blue sky and green grass coming together is to create the perfect stage for sporting, a large and wide arena in which sports will thrive naturally. The logo which is recognized universally as the symbol of the feeling associated with freedom when one practices their sport.
The blue and green logo is a symbol which calls out to everyone and offers a message about the grandeur of sports; it also symbolizes the benefits associated with participating in sports regardless of where you are from, the language you speak, or the way you look and the satisfaction which will then ensue. The logo is specifically created and designed to reach everyone worldwide who is interested in and committed to the world of sports; it is a call out to those who are passionate and truly respect and love the spot they play.